SMI to now publish product category spend for media owners

Standard Media Index (SMI), the advertising intelligence company that tracks monthly media agency-funded ad spend, is now publishing details of product category spend for all major media owners, Mumbrella can reveal.

It’s the market’s first look into the media owner view of category ad spend, with the data pulled from media agency payment systems.

SMI said the insights are valuable to advertisers looking for more detail on category spend for media businesses, including digital giants Google, Facebook, LinkedIn, Twitter and Snapchat. And media owners can now assess their share of category ad spend against that of competitors.