Standard Media Index is now a Guideline company. Learn more


Standard Media Index is bringing clarity and accessibility to advertising. By obtaining raw invoice data from major media buying groups and then organizing that data, SMI provides the most accurate view into the advertising marketplace.

What Makes Us Unique

  • Full Market National TV ad revenue and pricing insight
  • SMI Core unit rates are combined with Nielsen Ad Intel Occurrence data
  • Key metrics: Unit Cost, Spot Count, ADU levels and Upfront & Scatter breakouts to provide insight into industry trends

Make smarter decisions with the support of SMI data today.

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Standard Media Index is now a Guideline company

Learn more