SMI Core

Standard Media Index brings clarity and accessibility to the U.S. advertising landscape. We deliver single-source truth by obtaining both invoice and planning data covering over 80% of U.S. ad spend across all media and marketing channels. This includes well over 60% of the Digital landscape.

  • Granular dimensions on traditional media and digital media and marketing channels
  • Media mix delivered for detailed product categories
  • Unique dimensions for each Social platform
  • Visibility into direct and programmatic spend

Make smarter decisions with the support of SMI data today.

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