Standard Media Index is bringing clarity and accessibility to advertising. By obtaining raw invoice data from major media buying groups across the globe and then organizing that data, SMI provides the most accurate view into the advertising marketplace.

What Makes Us Unique

  • Exclusiveness of our Data
  • Accuracy between 96% – 99% against networks internal numbers
  • Granularity of Unit Cost by Program/Category, Scatter/Upfront/DR, ADUs
  • Timeliness – ~ 2 weeks after month end
  • Ingest in a data feed and combine with other data e.g. ratings

SMI Core

  • Cross Platform ad spend data directly sourced from major agency group invoice systems
  • Track flow of advertising dollars across all major media types and subtypes
  • Cross Platform revenue insight by Product Category
  • Data dates back to 2009

Make smarter decisions with the support of SMI data today.

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