SMI Core

Standard Media Index is bringing clarity and accessibility to advertising. By obtaining raw invoice data from major media buying groups across the globe and then organizing that data, SMI provides the most accurate view into the advertising marketplace.

  • Single source of spend truth
  • Granular dimensions on digital and traditional media
  • Cross Platform ad spend data directly sourced from major agency group invoice systems
  • Track flow of advertising dollars across all major media types and subtypes 
  • Cross Platform revenue insight by Product Category
  • Digital Ad spend sourced from agency buying system – Prisma
  • Able to understand ad spend by video type and product type for social vendors
  • Visibility into direct vs. third party spend

Make smarter decisions with the support of SMI data today.

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