SMI Core

Standard Media Index brings clarity and accessibility to the U.S. advertising landscape. We deliver single-source truth by obtaining both invoice and planning data covering over 80% of U.S. ad spend across all media and marketing channels. This includes well over 60% of the Digital landscape.

• Granular dimensions on traditional media and digital media and marketing channels
• Media mix delivered for detailed product categories
• Unique dimensions for each Social platform
• Visibility into direct and programmatic spend