Pricing Intelligence Suite

Standard Media Index brings clarity and accessibility to media pricing in the U.S. market. We deliver single-source truth by obtaining both invoice and planning data covering over 80% of U.S. ad spend across all media and marketing channels. This includes well over 60% of the Digital landscape.

Digital CPM Pricing

• The most comprehensive digital pricing benchmarks in the market
• Exclusive digital video classification including OTT, OLV, Programmatic, Social, and more
• Industry first average CPMs by publisher, placements, ad type, ad format, and publisher type
• Price Impact Attribute weighting for targeting tactic, ad format, ad duration, buy type, and more

Traditional Audience Linear Video eCPM

• Combines SMI’s granular ad pricing data with U.S. measurement and trusted demographic-based audience measurement
• Demo eCPMs provide actionable television cost intelligence for the market
• Provides daypart, program, network/station, and demographic level effective delivered CPMs.
• Utilizing all traditional age/gender demographics

Advanced Audience Linear Video eCPM

• Leveraging over 100 advanced audience segments
• Quarterly and annual price inflation