SMI Advanced Digital Canada

• Digital Ad spend sourced from agency planning system
• Provides greater levels of granularity to the Digital data available in SMI Core.
• Sourced at the Placement-level, it enables reporting on Ad Types, Video Types, and Placement Methods
• Visibility into digital direct vs. third party spend

SMI Advanced Digital Canada – Dimensions

Within SMI Digital, media properties can be pulled against a number of value-added dimensions, all of which are categorized into groups using a drag and drop functionality for ease of use.