SMI Advanced Digital Canada

  • Digital Ad spend sourced from agency planning system
  • Provides greater levels of granularity to the Digital data available in SMI Core.
  • Sourced at the Placement-level, it enables reporting on Ad Types, Video Types, and Placement Methods
  • Visibility into digital direct vs. third party spend

SMI Advanced Digital Canada – Dimensions

Within SMI Digital, media properties can be pulled against a number of value-added dimensions, all of which are categorized into groups using a drag and drop functionality for ease of use.

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