SMI Advanced Digital Canada
- Digital Ad spend sourced from agency planning system
- Provides greater levels of granularity to the Digital data available in SMI Core.
- Sourced at the Placement-level, it enables reporting on Ad Types, Video Types, and Placement Methods
- Visibility into digital direct vs. third party spend
SMI Advanced Digital Canada – Dimensions
Within SMI Digital, media properties can be pulled against a number of value-added dimensions, all of which are categorized into groups using a drag and drop functionality for ease of use.