SMI Core

Standard Media Index brings clarity and accessibility to the Canadian advertising landscape. We deliver single-source truth by obtaining both invoice and planning data covering over 94% of Canadian national ad spend across all media and marketing channels.

• Granular dimensions on traditional media and digital media and marketing channels
• Media mix delivered for detailed product categories
• Unique dimensions for each Social platform
• Visibility into direct and programmatic spend

Media Tree

Dimensions

Within SMI Core, media properties can be pulled against a number of value-added dimensions, all of which are categorized into groups using a drag and drop functionality for ease of use.