SMI Core Canada

  • Cross Platform ad spend data directly sourced from major agency group invoice systems
  • Track flow of advertising dollars across all major media types: TV, Radio, Digital, OOH, Print and Direct Mail
  • Cross Platform revenue insight by Publisher, Product Category, and Year-Month, amongst multiple additional value-add data dimensions
  • Network TV data at the program level via overlay against programming schedules

SMI Core Canada – Media Tree

SMI Core Canada – Dimensions

Within SMI Core, media properties can be pulled against a number of value-added dimensions, all of which are categorized into groups using a drag and drop functionality for ease of use.

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