Standard Media Index is now a Guideline company. Learn more

SMI Core


Standard Media Index brings clarity and accessibility to the Canadian advertising landscape. We deliver single-source truth by obtaining both invoice and planning data covering over 94% of Canadian national ad spend across all media and marketing channels.

  • Granular dimensions on traditional media and digital media and marketing channels
  • Media mix delivered for detailed product categories
  • Unique dimensions for each Social platform
  • Visibility into direct and programmatic spend

Media Tree


Within SMI Core, media properties can be pulled against a number of value-added dimensions, all of which are categorized into groups using a drag and drop functionality for ease of use.

Make smarter decisions with the support of SMI data today.

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Standard Media Index is now a Guideline company

Learn more