SMI Core Canada
- Cross Platform ad spend data directly sourced from major agency group invoice systems
- Track flow of advertising dollars across all major media types: TV, Radio, Digital, OOH, Print and Direct Mail
- Cross Platform revenue insight by Publisher, Product Category, and Year-Month, amongst multiple additional value-add data dimensions
- Network TV data at the program level via overlay against programming schedules
SMI Core Canada – Media Tree
SMI Core Canada – Dimensions
Within SMI Core, media properties can be pulled against a number of value-added dimensions, all of which are categorized into groups using a drag and drop functionality for ease of use.