Insights

AUSTRALIA’S media Agency market has started experienced another tough month in August but this time the softer demand was primarily due to the Rio Olympics and Census providing abnormal bookings last year, resulting in demand for August 2017 so far being back 12.1% to $526.5 million.

Standard Media Index (SMI), the advertising intelligence company bringing clarity to the ad industry, today unveiled updated advertising revenue figures for July 2017. The total advertising market closed up +12% compared to July 2016, thanks to Digital’s +19% YoY growth and an increase from Radio, which saw an astounding +22% YoY Growth. The National TV market ended July up +2.5% and Out-of-Home saw a rise of +2% compared to July 2016. Newspapers and Magazines still saw decreases of -16% and -6% compared to July 2016, respectively, but those declines are much less than where both ended Q2 2017.

...

Marketers now have unprecedented visibility into actual advertising expenditure in their specific markets for the first time ever, with Standard Media Index (SMI) tripling the number of product categories for which it provides data to 126.

AUSTRALIA’S media Agency market is this month feeling the full effect of last year’s pre-Federal election advertising deluge with Government Category spending now back 69% year-on- year and disguising solid underlying growth across key media and media sectors.

With Nearly All Major Sports Leagues Having Big Moments in April and a crazy news cycle continuing unabated, the TV Ad Market Stays Flat as Big Auto Continues to Decline

TV and Digital Continue to See Volume Increase, but Growth Rates are Leveling Out.

...

Standard Media Index (SMI), the company bringing transparency to advertising data, today unveiled updated figures for February 2017. SMI total market closed the month flat with no change on a year-on-year basis. The market also registered the lowest growth rate to digital advertising spend since it started monitoring ad expenditures in 2009.

New Data Shows Excessive Increase in Digital Ad Spend Negatively Influence Sales

Ad market remains strong as spend begins to shift further back to traditional mediums while digital growth levels out.

Digital Ad Spend Slows in 2016, Television Remains Champ.

Extremely Strong November 2015 Makes 2016 Look Rocky, Second Lowest YoY Digital Growth since 2009.