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The U.S Ad Industry Stages a Remarkable Comeback from Covid-19
January 14, 2022
Standard Media Index (SMI) estimates that the first phase of the COVID-19 pandemic cost the U.S. advertising industry at least $17 billion in money not spent by the biggest advertisers in the market. However, advertising has made a remarkable recovery with growth now nearly in line with spend projections from before the emergence of COVID.
Ad Market Rebound in Canada
May 12, 2021
In what has been the hardest-hit and slowest-to-recover ad market, Canada has finally rebound.
Australian Media’s COVID Recovery
May 11, 2021
The first glimpse of SMI’s Australian and NZ ad spend detail for April shows ad spend is already 20% above what was recorded in April 2020.
TV Advertising Rebounds With A Strong Scatter Market
January 20, 2021
SMI’s upfront/scatter report provides insight on where and when national TV ad dollars were allocated by programming genre and by broadcast or cable TV, during the first quarter (Oct-Dec 2020) of the 2020-21 broadcast season.
In Second Quarter 2020 the Ad Marketplace Bottomed Out in 5 Anglo Markets, Standard Media Index Ad Spend Data Finds
September 15, 2020
In second quarter 2020 the full impact of the COVID pandemic on the ad marketplace was felt globally. According to Standard Media Index (SMI), second quarter ad spend dropped by an average of -37.1% across five major Anglo markets, the United States, Canada, United Kingdom, Australia and New Zealand, year-over-year. SMI reports ad spend declines had continued and even accelerated throughout second quarter after the pandemic first hit in mid-March. There are, fortunately, indications of a partial recovery in the ad marketplace within third quarter.
SMI Tracks Covid Impact on Top Anglo Markets; Shows Average 28.2% decline in ad expenditure
July 21, 2020
Sophisticated media advertising markets are averaging a 28.2% decline in advertising expenditure in the first wave of the COVID-19 pandemic, according to expert data analysis by the world’s leading advertising intelligence company.
