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In Second Quarter 2020 the Ad Marketplace Bottomed Out in 5 Anglo Markets, Standard Media Index Ad Spend Data Finds
September 15, 2020
In second quarter 2020 the full impact of the COVID pandemic on the ad marketplace was felt globally. According to Standard Media Index (SMI), second quarter ad spend dropped by an average of -37.1% across five major Anglo markets, the United States, Canada, United Kingdom, Australia and New Zealand, year-over-year. SMI reports ad spend declines had continued and even accelerated throughout second quarter after the pandemic first hit in mid-March. T...

Canadians Rejoice as Sports Return
August 7, 2020
After more than three months, live sports returned to the delight of fans, publishers and advertise...

SMI Tracks Covid Impact on Top Anglo Markets; Shows Average 28.2% decline in ad expenditure
July 21, 2020
Sophisticated media advertising markets are averaging a 28.2% decline in advertising expenditure in the first wave of the COVID-19 pandemic, according to expert data analysis by the world’s leading advertising intelligence company.

Resurging from Lockdown – The slow recovery of the Canadian advertising industry
July 14, 2020
Over the past few months COVID-19 has brought the world to a startling halt. Across Canada, strict...