On February 3, 2022, Standard Media Index collaborated with The Association of Canadian Advertisers (ACA) on a webinar to look back at what 2021 brought to the ad market and how it will affect 2022. In this webinar, attended by 40+ professionals across multiple brands and categories, Kelly Fedoruk, Senior Client Solutions Manager at Standard Media Index, presented a look at 2021 National Brand ad spend across Canada and other English-Language Markets. We looked at Canada’s role on the global stage, as well as our place in the return of advertising dollars lost to the Covid-19 pandemic in 2020. The presentation showed the recovery Canada began to see in Q1 of 2021 and examined the health of the market as we closed out 2021. We analyzed overall media mix, the acceleration of Digital media, the continued strength of Linear TV, the role that OOH, Radio, and Print still play in a brand’s media mix, as well as which media owners and advertising categories increased volume and share in 2021, vs both 2020 and vs a pre-pandemic 2019.
You can view the full presentation below.