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March Ad Spend Data Shows Continued Growth, Driven by Digital

Author: Jane Schulze

New Zealand’s media market continues to enjoy a period of exceptional growth, with not even the difficult timing of Easter this year affecting its momentum as total Agency bookings grew 1% to a new high for a March month of $81.6 million.

And yet again the growth in NZ’s Digital media propelled most of the growth, with that media’s total spend soaring 25.5% year-on-year and is now 29.8% higher over the same calendar year-to-date period.

Digital bookings now account for 30% of all NZ Agency spend, second only to Television (40%), with Digital almost doubling its share of the market since 2012 when it represented 16.8% of the total.

Indeed, as the graph above shows, Digital’s share of NZ Agency bookings is now equal to that of all other media excluding Television – a feat first achieved in January this year and replicated in March.

New Zealand’s strong run in ad spend in 2016 follows the record level of bookings achieved in CY2015, with at least some of that extra demand fuelled by NZ’s win in the Rugby World Cup.

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