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Watching TV Advertising
Hispanic TV bucks market trend
March 19, 2015
...

Global Ad Spending Soars to Record Levels in 2014
March 13, 2015
Standard Media Index compares its U.S, U.K. and Australian ad spend data.

Digital Media Advertising
U.S. ad market ticks up in January, but TV remains soft
March 2, 2015
While TV is experiencing a slow start to the year, SMI’s latest numbers show that digital spend jumped +30% from the same time last year, and now commands 27% of all national ad...

Ad market ends on a sluggish note in 2014 despite hopeful first half
February 19, 2015
Standard Media Index recently released its full year ad market figures and the results confirm what advertisers, agencies and media owners have been feeling for some time now....

US Ad Market Stalls in Q4 2014, Led by Lackluster TV Sector
January 21, 2015
Standard Media Index’s Q4 report says digital spend hit $7.6B, up +15%.

Standard Media Index is now a Guideline company

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