U.S. ad market ticks up in January, but TV remains soft
March 2, 2015
While TV is experiencing a slow start to the year, SMI’s latest numbers show that digital spend jumped +30% from the same time last year, and now commands 27% of all national ad...
Ad market ends on a sluggish note in 2014 despite hopeful first half
February 19, 2015
Standard Media Index recently released its full year ad market figures and the results confirm what advertisers, agencies and media owners have been feeling for some time now....