SMI Australia Launches World First Outdoor Ad Format Data

AUSTRALIA’S media Agency market has scored another world first, with Standard Media Index today releasing the first ad spend for Outdoor Ad Format (Static v Digital) ad spend data.

This data is hugely significant as it provides the first view of ad spend shown by Static and Digital Ad Formats for all Outdoor sectors and 126 Product Categories.

SMI AU/NZ Managing Director Jane Ractliffe said the Outdoor media was Australia’s fastest growing media so far in 2018 (ad spend up 15.2% on Q1 2017) and most of that growth was due to the digitisation of the industry’s inventory.

And now the industry can see where that growth is concentrated.

“It’s another example of a great collaboration with our Agency partners as we can now track the Outdoor sectors benefitting the most from the industry’s Digital transformation and also see which Product Categories are driving that growth,” she said.

SMI’s subscribers can also easily compare the amounts being spent on the Outdoor media’s Digital assets to the amounts spent on Internet advertising or on Static Ad Format inventory, as shown below: