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Standard Media Index Expands U.S. Leadership Team with Key Appointment of Ben Tatta as President

Author: James Fennessy

Role will support the continued growth and expansion of Standard Media Index within the U.S. Market


NEW YORK. JULY 6, 2020 – Today, Standard Media Index – the industry’s most trusted source of ad intelligence and pricing data, announced the appointment of Ben Tatta as President for the U.S. market. In this role Tatta will lead the growth and expansion of the business in the U.S., reporting directly to Global CEO, James Fennessy.

Bringing 25+ years of experience in media, data and technology, Tatta most recently served as President & Co-founder of TV analytics firm, 605. Prior to 605, Tatta served as President of Cablevision Media Sales where he spearheaded the industry’s first system-wide deployment of addressable TV advertising and pioneered breakthrough audience measurement and analytics solutions using census-level set-top box data. Prior to Cablevision, Tatta held senior leadership positions at such companies as USA Networks, IBM, ABC and Lagardere Media. He received a B.A. in Economics from Villanova University.

“The U.S. ad market is a $270 billion-dollar industry which represents almost half of all dollars spent globally. We have established ourselves as the preeminent provider of high quality and timely ad intel and pricing data over the past ten years. As we expand into new verticals we were looking for a senior executive who is trusted and respected in the industry, by media buyers, sellers and the measurement community,” said James Fennessy, Global CEO at Standard Media Index. “Ben has the perfect mix of experience in Advanced TV and Digital media, and established connections within publishers, agencies, and technology partners. His unique skill set, combined with valued industry relationships, will help to propel the growth of the company through new and innovative partnerships. Additionally, Ben has already been a major contributor to a suite of new products we will soon be deploying that will provide tremendous added value to current clients, while opening up opportunities for expansion into new market segments.”

“I am thrilled to be joining James and the broader team at Standard Media Index during this exciting time of rapid growth for the company,” said Tatta. “As the industry transitions to a more transparent model, the availability of more granular and accurate media spend and cost data will be a vital component of ad intelligence for both brands and publishers. Standard Media Index has become the gold standard in the industry, and I look forward to further building on the world-class foundation the company has established through their ten years in the U.S. market.”


For more information on Standard Media Index, please visit To learn more about Tatta’s appointment or schedule an interview with Fennessy or Tatta please contact, (646) 283-6646.


About Standard Media Index

Standard Media Index is the most trusted source of advertising pricing and spend data in the marketplace. SMI accesses actual agency spend from the world’s largest media buying groups, as well as leading independents, and then organizes that data to create a clear, granular, and easy-to-use database for our clients and agency partners. By aggregating this data, which accounts for 85%+ of all agency spend, SMI offers detailed ad intelligence across all media types, including Television, Digital, Out of Home, Print, and Radio. Data can be broken down by ad types, publishers, product categories, and other dimensions. Our data supports insights covering 6 countries, growing to 18 by early 2021.

Standard Media Index is now a Guideline company

Learn more