Ad spending surges 56% in May, all media except magazines rise
Author: Joe Mandese
Publication: MediaPost
U.S. ad spending continued to rebound in May, according to a new, enriched database from Standard Media Index. The data, which is derived from SMI’s expanded pool of actual media buys contributed by major agency holding companies, includes IPG Media brands, which announced in February that it was rejoining SMI’s cooperative pool, and which beginning this month has been reincorporated.
