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TV Ad Spending Up 13% from March 2020
April 16, 2021
NEW YORK—The TV ad market saw a significant turn in March, with ad spending levels increasing 13% over March 2020 and edging closer to pre-pandemic levels of spending, according...

Awards shows are struggling to draw TV audiences. Should the Oscars be worried?
April 13, 2021
For decades, awards shows provided a front-row seat to TV viewers’ favorite performers. Even as audiences for sitcoms and dramas were siphoned away by streaming services, the...

Shift to streaming drove premium video CPM pricing up
April 8, 2021
Standard Media I found that average premium video CPMs were nearly two times higher at 192% of the total digital video market, and accounted for 43% of total digital video revenue share.

Ad-Spend Intelligence Gives Our Sales Teams Big Advantage: Fox’s Michael Falco
March 24, 2021
Information about media spending provides a roadmap for advertising salespeople looking for an advantage in the marketplace. For Michael Falco, executive vice president of revenue management and strategy at Fox Corp., data about categories of industries have been most important amid the disruptions of the pandemic.

Digital Video Shines Amid Pressures on Media Spending: SMI’s Ben Tatta
February 22, 2021
The media marketplace has become much more fragmented as media and technology companies launch digital video services to lure viewership on conne...

Premium OTT Now Equal to Non-Premium Digital
February 18, 2021
Premium OTT ad dollars in the U.S. have been trailing YouTube/Facebook video for years, but finally caught up in Q4 according to Standard Media Index (SM...

Why Canadians Can't Watch Most American Super Bowl Commercials
February 6, 2021
Hint: the Supreme Court of Canada, Sen. Marco Rubio and the NFL itself all share part of the blame Once upon a ti...

NFL Regular Season Ad Revenue up 5%
February 5, 2021
CBS, Fox see gains: NBC, ESPN down...

Anglo Media Markets Lost Nearly $8 Billion In 2020
February 4, 2021
Like much of the rest of the world, the 2020 pandemic-influenced ad recession had a pronounced impact on all of the major Anglo markets -- the U.S., U.K., Canada, Australia and New...

How NASCAR maintained its TV audience and seeks to grow for the 2021 season
February 3, 2021
NASCAR is one of the few major sports that emerged from last year without significant TV audience troubles. And that’s reason for optimism as the Cup Series regular season beg...

US TV Ad Spending Fell 5% in 4Q, SMI says
February 2, 2021
TV ad spending in the U.S. fell 5% during the fourth quarter, according to new data from Standard Media Index. SMI says that overall media spending in the U.S. continues to show...

SMI Sees Growth in U.S. Ad Spend After 2020 Declines
February 2, 2021
Q4 saw an overall increase of 6% in ad spend as digital officially overtook TV, other traditional ad markets NEW YORK—After being ravaged in the early part of 2020 due to the...