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New appointments will help fuel continued business momentum following acquisitions of Standard Media Index and SQAD NEW YORK, Oct. 13, 2022 /P...

Publisher will license real-world data, pooled from major holding companies and independents, for vertical spend analysis, competitive intelligence and benchmarking.

Fragmenting TV audiences means new challenges for marketing insights but provides new opportunities across all media businesses.

Disney Advertising Sales struck a deal with SMI to help better understand the Mouse House’s revenue and audience.

SMI recently launched two new products: a digital CPM report for streaming video and a traditional and advanced audience effective cost-per-thousand (eCPM) for linear TV.

U.S. ad spending continued to rebound in May, according to a new, enriched database from Standard Media Index.

Standard Media Index (SMI), the world’s leading advertising intelligence company, has announced the launch of a new Pricing Intelligence Suite...

Standard Media Index, leading data and analytics company, this week introduced software tools to help compare the cost of streaming video and lin...

In preparation for more sophisticated forms of linear TV advertising sales, syndicated ad-spending research firm Standard Media Index is adding so-called “effective CPMs,” or eCPMs, to its database. The eCPMs are an estimate of the explicit cost of delivering the advertiser’s target audience. They are calculated by dividing the cost of the ad by the actual audience delivered, excluding so-called “bonus weight,” makegoods, etc.

At a time when more ad dollars are shifting from traditional TV to digital video, research company Standard Media Index has developed a new metric that enables buyers and brands to better compare the costs of network and cable to over-the-top. The new metric is effective cost per thousand viewers–eCPM. Brands buy television based on estimates of how many viewers they expect their commercials to reach. Sometimes campaigns exceed those forecasts, sometimes they fall short and, if there’s a guarantee, the brand gets makegood ads to cover the shortfall.

Standard Media Index has just released its March 2021 data, and the total monthly media investment was way up, it reports. In fact, it was up 22% versus March 2020.

NEW YORK—The TV ad market saw a significant turn in March, with ad spending levels increasing 13% over March 2020 and edging closer to pre-pandemic levels of spending, according...