Premium video content command higher CPM’S than linear TV
Author: Brad Adgate
Publication: Forbes
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As advertisers continue to seek more accurate data when developing media strategies, Standard Media Index recently launched two new products to the media industry: a digital CPM report for streaming video and a traditional and advanced audience effective cost-per-thousand (eCPM) for linear TV. Both offerings are a part of SMI’s new “Pricing Intelligence Suite” available to the ad community.
