Amid an industry-wide bid to improve measurement, Disney Advertising Sales struck a deal with Standard Media Index, a source of ad spending data, to help better understand the Mouse House’s revenue and audience.
Supported by SMI’s expenditure data representing around $90 billion worth of major media buyers’ spending, the new Pricing Intelligence Suite tool will allow Disney’s ad sales arm to examine CPMs, or the cost of reaching 1,000 viewers, across over-the-top streaming, connected TV and digital video.
Crucially, the Pricing Intelligence Suite will allow the entertainment giant to get a glimpse into not only its own ad sales and pricing structures but those of its top competitors.
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