605 Co-founder Named US President of Ad Data Firm SMI

Ben Tatta, co-founder of TV analytics firm 605, has joined New York-based advertising pricing and spend data specialist Standard Media Index (SMI) as President for the US Market.

SMI accesses actual agency spend from media buying groups and independents, using it to create a database for clients and agency partners. This data, which the firm says accounts for 85%+ of all agency spend, is used to provide ad intelligence across all media types, including television, digital, out of home, print and radio; and currently six countries, growing to eighteen by early 2021.