Ad Revenue Declines in Q2 Exceed Initial Estimates For US, UK, Canada, Australia, New Zealand

Author: Wayne Friedman

New estimates reveal that advertising has been impacted more than initially estimated by the COVID-19 pandemic in five countries.

Second-quarter advertising revenues in the United States, the United Kingdom, Australia, New Zealand and Canada dropped 37.1% on average in the April to June period, according to Standard Media Index.