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Advertising intelligence company Standard Media Index continues to grow its management ranks with the appointment of Jason Keown as vice president of marketing. In this new position, Keown will focus on expanding business in North America.

In July, SMI hired Ben Tatta, former president and co-founder of analytics company 605, as president of SMI’s U.S. market. Keown had been head of accounts at Community Agency in Canada and a volunteer advisor to MaRS Discovery District in TorontoSMI. In addition, he held senior agency positions at DDB, Y&R and Cossette Communications. He has also held senior marketing posts at Burger King and Office Depot.