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Standard Media Index Partners With thinktv To Enhance View Into Canadian Ad Market
October 19, 2021
This alliance will help industry better quantify spend on TV, digital streaming and other media types, through access to actual, real-world and near real-time data.

Post-pandemic ad rebound, but TV and radio still trail 2019
June 28, 2021
Canadian ad market up 83% in May, says SMI TORONTO — After suffering a 51% decline in 2020 compared to 2019, Canadian advertising revenue grew 83% in May 2021 compared to May 2020.

Ad revenue bounces back in Canada
April 30, 2021
Standard Media Index found TV spend in March was close to pre-pandemic levels, while OOH continued to wane.

Ad spending in Canada rebounded 20% in March, compared to first month of Covid
April 16, 2021
Higher than March 2019, too TORONTO – According to ad intelligence data company Standard Media Index, advertising spending across all platforms jumped 20% in March 2021 in Canada...

Upfront season is coming: what's the sentiment among buyers?
April 5, 2021
Upfront buying season is just around the corner and some media buyers are hopeful – but not yet convinced – that TV programming and ad spend will move closer to pre-COVID levels.

Ad-Spend Intelligence Gives Our Sales Teams Big Advantage: Fox’s Michael Falco
March 24, 2021
Information about media spending provides a roadmap for advertising salespeople looking for an advantage in the marketplace. For Michael Falco, executive vice president of revenue management and strategy at Fox Corp., data about categories of industries have been most important amid the disruptions of the pandemic.

Canadian viewers grumble while the ad industry cheers
February 6, 2021
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Canadian ad market hardest hit as 2020 spend shrank 19%
February 3, 2021
NEW YORK — The Canadian advertising market experienced a 19% year-over-year drop in 2020, making it the most Covid-impacted market in comparison wi...

Ad Spend dropped 8% across key Anglo markets
February 2, 2021
The pandemic contributed to an 8% decline in ad spend across key Anglo markets (the U.S., U.K., Australia, New Zealand and Canada) last year according to Standard Media Index, with...

Will Canada's ad market see a quick or cautious recovery?
February 1, 2021
Experts from SMI share what 2020 ad spend trends say about the market and what advertiser confidence will be like in 2021. To understand where the industry might be going, it he...

How valuable is a Canadian Super Bowl buy?
January 25, 2021
While it’s still anyone’s guess whether it’ll be the Tampa Bay Buccaneers or Kansas City Chiefs that end up the winner at Super Bowl 55 on Feb. 7, one thing that is certain,...

Could Canada's ad spend recovery be swifter than others?
October 27, 2020
Financial results for Q2 indicated that few in media were immune to the economic effects of COVID-19 – regardless of country or media type. Some early Q3 data from the likes o...

Standard Media Index is now a Guideline company

Learn more