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This alliance will help industry better quantify spend on TV, digital streaming and other media types, through access to actual, real-world and near real-time data.

Canadian ad market up 83% in May, says SMI TORONTO — After suffering a 51% decline in 2020 compared to 2019, Canadian advertising revenue grew 83% in May 2021 compared to May 2020.

Standard Media Index found TV spend in March was close to pre-pandemic levels, while OOH continued to wane.

Higher than March 2019, too TORONTO – According to ad intelligence data company Standard Media Index, advertising spending across all platforms jumped 20% in March 2021 in Canada...

Upfront buying season is just around the corner and some media buyers are hopeful – but not yet convinced – that TV programming and ad spend will move closer to pre-COVID levels.

Information about media spending provides a roadmap for advertising salespeople looking for an advantage in the marketplace. For Michael Falco, executive vice president of revenue management and strategy at Fox Corp., data about categories of industries have been most important amid the disruptions of the pandemic.

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NEW YORK — The Canadian advertising market experienced a 19% year-over-year drop in 2020, making it the most Covid-impacted market in comparison wi...

The pandemic contributed to an 8% decline in ad spend across key Anglo markets (the U.S., U.K., Australia, New Zealand and Canada) last year according to Standard Media Index, with...

Experts from SMI share what 2020 ad spend trends say about the market and what advertiser confidence will be like in 2021. To understand where the industry might be going, it he...

While it’s still anyone’s guess whether it’ll be the Tampa Bay Buccaneers or Kansas City Chiefs that end up the winner at Super Bowl 55 on Feb. 7, one thing that is certain,...

Financial results for Q2 indicated that few in media were immune to the economic effects of COVID-19 – regardless of country or media type. Some early Q3 data from the likes o...