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‘Fox & Friends’ Makes New Bid for TV’s Morning-Show Ad Dollars (EXCLUSIVE)

Author: Brian Steinberg

Steve Doocy, Ainsley Earhardt and Brian Kilmeade are in high demand on set as the anchors of Fox News Channel’s “Fox & Friends.” Starting Wednesday, however, viewers of the morning program are going to spend some time watching them motoring home, thanks to an advertising deal.

In taped video segments being shown today, tomorrow and Friday, Kilmeade is spotted traveling in Massapequa with his dogs;  Earhardt is found outside the Fox News studio; and Doocy picking up his family in Jupiter, Florida. Each host will be shown in a Dodge Durango SRT, and the vignettes will try to spotlight the room the vehicle has for family and luggage – all as the nation moves closer to the holidays. On-air graphics will tell viewers the segment is sponsored by Dodge.

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