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How Big an Impact Could Covid-19 Have on Ad Spend in 2020?

Author: James Fennessy
Publication: Media Village

There’s a new issue for both the U.S. and global media marketplace: coronavirus (COVID-19). People are heeding calls for social distancing as a way to mitigate the spread of the virus, following the slow reaction times from governments worldwide. These changes in behavior, however, have a real cost to the economy and a trickling-down effect into specific marketplaces, such as advertising.

Standard Media Index is now a Guideline company

Learn more