Jo Ann Ross Will Lead Ad Sales at Combined ViacomCBS (EXCLUSIVE)

As one-time TV watchers become streaming-video fanatics, advertisers are grappling with an uncertain future. But they will have a familiar face to guide them on at least part of the journey.

Jo Ann Ross, one of the advertising industry’s best-known executives, will lead ad-sales efforts at ViacomCBS, the company that is expected to rise from the merger of CBS and Viacom sometime in early December. She will serve as President and Chief Advertising Revenue Officer, ViacomCBS Domestic Advertising Sales, and report jointly to Bob Bakish, who will be the CEO of the new company, and Joe Ianniello, who will be chief executive of its CBS operations.