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March ’21 Investment Reaches Three-Year Peak, Says SMI

Author: Adam Jacobson
Publication: Radio + TV Business Report

Australia’s media agency market has shifted strongly into recovery mode in March with total bookings up 2.1% while early bookings for April and May show growth of more than 20% from last year’s Covid-affected months, reports Standard Media Index.

The March result came after a large $116 million surge in late digital bookings was recorded, giving digital the strongest growth rate this month of 15.6% as bookings to programmatic media jumped 28%, social media ad spend rose 20.1% and search bookings jumped 16.5%.

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