Nexstar Plans ‘News Nation’ Blitz for Primetime News Show That Offers ‘Facts. Not Opinions’
Author: Brian Steinberg
Publication: Variety
Nexstar Media believes it has created the nation’s next great evening newscast. All it needs to do now is get viewers to agree.
The company, the nation’s largest owner of TV stations, today will kick off a national promotional effort to call attention to “News Nation,” a primetime three-hour newscast that will air on the cable outlet WGN America seven days a week starting September 1. The show has been devised as a down-the-middle alternative to the talk-show choices served up on many of the nation’s mainstream cable-news outlets at that time of day. Nexstar has hired more than 100 additional journalists to produce the block, which will repeat in late night after its primetime run.
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