TV networks are charging more for advertising on NFL programs where viewership is rising while cutting rates on entertainment shows where audiences are dwindling.
According to data from Standard Media Index cited by Ad Age, 30-second commercial prices for October NFL broadcasts averaged $419,045, an increase of 15 percent from $363,016 a year ago. MoffettNathanson estimates average football commercial prices including ABC’s prime time Saturday college football broadcast at $507,000, up 7.8 percent from 2019
