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NFL Regular Season Ad Revenue up 5%

Author: Jon Lafayette

CBS, Fox see gains: NBC, ESPN down

Regular season advertising revenue was up 5% to $2.68 billion, according to Standard Media Index, which tracks ad spending. The gain came despite a recession and a pandemic that forced some games to be delayed and rescheduled.The strong gains should bolster the NFL’s leverage as it negotiates new television rights deals.

SMI has not yet tabulated playoff advertising revenue.

The gains were not uniform among the networks that broadcast pro football.

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