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Axios Media Trends - The Print Cliff
August 15, 2017
Print ad revenue in the U.S. was down 17% between Q2 2016 and Q2 2017, per Standard Media Index's latest total ad spend report....
SMI Agency Ad Spend Figures: Outdoor Outpaces Digital growth for FY 2016/2017
August 15, 2017
SMI chief executive Jane Schulze says “New Zealand is probably the most buoyant advertising market” compared to surveys conducted across Australia, Europe, and the UK....
Failed APN Outdoor Merger Attempt Cost Ooh! $2 Million
August 14, 2017
Ooh!Media has reported an 18% lift in revenue for the first half of the year and says half of its revenue now comes from digital....
SMI Product Categories Triple Across All Media
August 3, 2017
Marketers now have unprecedented visibility into actual advertising expenditure in their specific markets, with SMI tripling the number of product categories for which it provides...
SMI Triples Product Categories Across All Media, Offers Cross-channel Data
August 3, 2017
Marketers now have unprecedented visibility into actual advertising expenditure in their specific markets for the first time ever, with Standard Media Index (SMI) tripling the numb...
SMI Expands Coverage of Product Categories
August 3, 2017
Marketers will be given more detailed cross-platform advertising spending and share of voice data after Standard Media Index tripled the number of product categories it reports....
24/7 News Cycle and Digital Save the Day for the Ad Market in First Half
August 3, 2017
While National TV overall was flat, there were stand-out performers as well as some signs of concern. What is apparent, as we review SMI's data, is that there are fascinating trend...
Retailers Grew This by $90 Million in FY17
July 31, 2017
Australia's retail advertisers were the largest advertising spenders from any product category in the 2017 financial year, according to research from the Standard Media Index (SMI)...
Australian News Media Sees 11% Fall in Ad Revenues
July 31, 2017
Advertising revenues across both print and digital for the news media industry slipped by 10.9% in the last financial year, figures released by industry body NewsMediaWorks today r...
News Media’s Ad Revenue Plunges By Double Digits For FY17
July 31, 2017
Australia’s news media sector has reported a double-digit drop in ad revenue for the last financial year, with premium news media websites continuing to struggle in the programma...
Advertisers Warned Against Snubbing Premium Publishers
July 31, 2017
Premium publisher sites are being "under-represented” in programmatic media buys, says News Media Works CEO Peter Miller....
Digital Media Again Powers Rise In Q2 YOY Ad Revenues.
July 25, 2017
Aided by a surge in digital media ad revenues, the advertising market perked up 3.8% in Q2 2017, compared to the same period a year ago, according to new estimates by Standard Medi...
