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Ad Market Sees Uptick, Digital Rises 11%
July 21, 2017
The U.S. advertising market grew 3.8% in the second quarter of this year - largely due to an 11% gain in digital media. Standard Media Index says this followed a 2.8% increase in t...
Despite a Stronger Than Anticipated Upfront, TV Ad Revenue Was Flat in the Second Quarter
July 21, 2017
The just-concluded upfront market was stronger than expected, but the national TV market was relatively flat year over year in the second quarter, according to new data from Standa...
SMI: National TV Ad Spending Flat in Second Quarter
July 21, 2017
National TV advertising spending was basically flat in the second quarter, according to the latest figures from research company Standard Media Index....
Fox News' Tucker Carlson Show Boasts Most Expensive Cable News Ads, Study Finds
July 21, 2017
During the months of April, May and June, the average price of a 30-second ad on Tucker Carlson Tonight was $13,779, the highest rate on cable news, SMI said....
TV Upfronts Defy Predictions of Doom and Gloom
July 20, 2017
Even as ratings sink, analysts estimate ad sales volume is up 3 percent to 4 percent over 2016....
How Brands and Publishers can Create Effective Digital Video Content
July 19, 2017
Excluding digital, television advertising spend is down 2.9%, according to Standard Media Index figures for May, while digital’s latest interim result saw the sector’s ad spend...
TV, Outdoor and Cinema Media Bookings Grow in Non-govt Categories
July 18, 2017
Television, cinema and outdoor media bookings had a strong June across most categories once the effects of last year's federal election are taken into account, according to the lat...
SMI June: Agency Spend Sets New FY Record Over $7.1 Billion
July 18, 2017
Australia’s media agency market is this month feeling the full effect of last year’s pre-federal election advertising deluge with government category spending now back 69% year...
ESPN, Broadcasters Are Said to Confront Football Ad Slump
July 13, 2017
TV networks including ESPN are bracing for a drop in advertising revenue for football games in the coming season, which could drag down sales growth for sports broadcasts overall,...
Behind the Scenes at 'Fox & Friends,' America's Most Influential Morning Show
July 13, 2017
Fox & Friends has pulled in $32 million in ad revenue since the election, according to ad tracking firm Standard Media Index....
Behind the Scenes at 'Fox & Friends,' America's Most Influential Morning Show
July 13, 2017
Fox & Friends has pulled in $32 million in ad revenue since the election, according to ad tracking firm Standard Media Index....
Fox News Still No. 1, and Spending Less Money to Stay There
July 11, 2017
The Wall Street Journal catches up with several Fox News anchors and network chief Rupert Murdoch following a year of tumult at the network....
