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Amid Turbulence, Fox News Holds On to No. 1 Spot as MSNBC Rises
July 10, 2017
Tucker Carlson is besting Bill O’Reilly’s performance among adults 25 to 54, enabling him to earn $14,100 per 30-second ad slot, according to ad-tracking firm Standard Media In...
Consumer Electronics Brands Cut Digital Ad Spend
July 3, 2017
Consumer electronics brands in Australia appear to be reverting to a selection of traditional media channels after cutting their digital adspend in the first quarter of the year....
Ad-Spend Down For Consumer Electronics
June 30, 2017
New reports claim that consumer electronics marketers have decreased their advertising expenditure in the first quarter of 2017....
Consumer Electronics Brands Switch Back to Traditional Channels as Digital Drops
June 30, 2017
onsumer electronics brands are turning back to traditional media channels as digital spend decreased in the first quarter of this year, according to Standard Media Index (SMI) figu...
Pharma Marketing: Here's Where the Drug Money Goes
June 29, 2017
Pharmaceutical companies are shifting more of their digital budgets towards programmatically-traded advertising to better contextually target campaigns....
TV Upfront Market, After A Slow Start, Might Be Helped By Stable Economy
June 23, 2017
The adage about a rising tide lifting all boats seems to be especially relevant to the major television networks as they swing into the homestretch of this year’s upfront ad sale...
MSNBC Gives Conservative Radio Host Hugh Hewitt a Show
June 22, 2017
The commentator is joining MSNBC's Saturday morning lineup, a move that is sure to raise eyebrows at the network and among its left-leaning fans....
Knowledge is Power: Jane Schulze on How SMI Data is Key to Unlocking Digital
June 22, 2017
When Standard Media Index (SMI) first launched, the media industry was reliant on spending estimates and sector data as to how different sectors were performing....
Cable News Saw Big Ad Spend Increases in May, But Broadcast Prime Time Took a Hit
June 21, 2017
In May, the last month of the 2016-17 TV season, the national advertising market was up slightly year over year on the continued strength of cable news and lifestyle networks....
U.S. Ad Spend Rises In May, Digital Up 16%
June 21, 2017
Reversing a slight April decline in U.S. advertising spending, May posted a 7% gain over the same month in 2016....
Trump vs. Mainstream Media: MSNBC, CNN Make Millions Off President
June 21, 2017
Throughout his campaign and first six months of his administration, President Donald Trump has waged a war with the mainstream press such as CNN, The New York Times and many other...
SMI: National TV Ad Spending Up 2% in May
June 21, 2017
National TV ad spending rose 2% in May from a year ago, according to new figures from research company Standard Media Index....
