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Scatter TV Share Improves, Weak Ad Market Remains
December 17, 2014
The scatter TV market continues to be the focus of this year’s 2014-2015 TV season advertising market — all in the wake of a weak upfront ad market set this past summer....
TV Ad Spending Drops in October
December 5, 2014
Advertising spending on TV was down 9% in October, according to new data from Standard Media Index....
TV Ad Spending Drops in October: SMI
December 5, 2014
TV advertising dropped 9% in October, with cable's rate of decline below the medium's overall fall....
Yet More Evidence That Advertisers Are Pulling Money Out Of TV
December 5, 2014
There is yet more quantifiable evidence advertisers are switching off from TV....
Weak Upfront Sees Loss In Dollar Share For Broadcast, Cable
December 3, 2014
A softer-than-usual TV upfront market continues to hamper both broadcast and cable networks....
TV Ad Spend Falls In October As Movie Studios Cut Commercials
December 2, 2014
After suffering through a lackluster “upfront” market, TV is still trying to tune in advertising this fall while Madison Avenue embraces the digital world....
