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SMI data shows return to positive ad market growth for the first time in 2 years
December 18, 2020
UBS has upgraded Seven West Media from a neutral to a buy, as Standard Media Index data shows a return to positive ad market growth for the first time in 2 years.
ANALYSIS - A curious incident with premium content and programmatic ad spend
December 18, 2020
Standard Media Index (SMI) numbers show a clear lift of media agency bookings out of the dark trough of the pandemic.
EXCLUSIVE - Ad spend grows for the first time in two years
December 16, 2020
Ad spend grew for the first time in more than two years in November driven by a boom in television bookings, according to interim numbers from SMI (Standard Media Index)....
Advertising market grows for the first time in 26 months
December 16, 2020
The Australian advertising market has scraped together its first month of revenue growth in two years with a big bounce in spending from food producers, and Nine's State of Origin...
Predictions 2021 - Media agencies on the ad spend lift ahead
December 14, 2020
2021 is being billed as a year of lift off following the pandemic, with forecasts showing a substantial rise in ad spend....
Australian marketers play waiting game with 2020 adspend budgets
December 8, 2020
Half of Australian marketers are withholding their budgeted advertising spend for the rest of the year, ...
Perspectives - The crisis and the agency model
December 7, 2020
Facing a crisis, our industry rose to the challenge. 2020 was not the year we expected back in January. When the proverbial hit the fan in March, advertisers slammed the brakes on...
SMI - Ad spend picks up in New Zealand
December 4, 2020
Ad spend, as reported by media agencies, is picking up in New Zealand.
SMI (Standard Media Index) data shows the value of advertising booked for November so far equals 72% of th...
New speakers announced for Radiodays Asia Virtual 2021
December 3, 2020
Radiodays Asia, which will take the second edition of this event online for 2021, due to the ongoing pandemic, has announced a new set of speakers.
This virtual event will remain...
Spark Foundry Roars To Top Spot For New Media Wins For October
December 3, 2020
Publicis’ Spark Foundry was Australia’s top performing media agency for the month of October according to the latest data from martech firm R3.
Spark jumped seven positions...
ANALYSIS - A heartening lift in ad spend as brands rush to secure airtime
December 3, 2020
Media agencies are seeing a strong lift in ad spend as brands rush for airtime on TV, andavailability in outdoor and radio.
SMI (Standard Media Index) numbers for October show t...
SMI - ‘We’re through the worst of the COVID crisis’
December 2, 2020
The latest media agency booking numbers confirm Australia’s advertising market emerging from the coronavirus crisis.
The market was down just 4.8% in October, a long way from...
