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Post-pandemic ad rebound, but TV and radio still trail 2019


Canadian ad market up 83% in May, says SMI TORONTO — After suffering a 51% decline in 2020 compared to 2019, Canadian advertising revenue grew 83% in May 2021 compared to May 2020, according to new data from Standard Media Index (SMI) released Monday. However, while traditional media ad spend has almost doubled (up 97%) in May 2021 vs. May 2020, it has not yet rebounded to 2019 levels. Compared to 2019, traditional media ad revenue is still down 24%, says SMI’s report. Digital continues to see year-over-year increases for the tenth month in a row, up 72% compared to…

Standard Media Index is now a Guideline company

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