Ad revenue bounces back in Canada


Author: Mick Connell
Publication: Media In Canada

Canadian ad spend is trending positively, especially for TV, according to the latest report from Standard Media Index (SMI).

After 2020 was hit hard by the pandemic, SMI reported a 19% drop in Canadian TV ad revenue for the year. Although the fourth-quarter report did point to a return to stability, albeit a slow one.

Now, the research agency has issued the latest Canadian ad spend data for March 2021 comparing it to March 2020, the first month to be impacted by the pandemic last year – and the market appears to be bouncing back.