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Resurgent Out Of Home Looks Forward To 2021

Author: Scoop Media
Publication: Scoop Independent News

The Out of Home Media Association Aotearoa (OOHMAA) is pleased to report strong revenue quarterly growth in Q4 2020, up 49% on Q3, with members noting the strong momentum continuing into 2021.

Substantial growth in both digital and non-digital formats have helped to deliver a the Q4 result. Digital revenue reports a 70% share in Q4 vs. the yearly quarterly average of 65% of 2020, highlighting the value of its immediacy and reach capabilities in a challenging market.

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