SMI: U.S. Ad Market Has Strongest September Ever.

Publication: Inside Radio

The U.S. advertising market had its strongest September ever, rising 8.2% over September 2018, according to the latest monthly data from Standard Media Index.

The U.S. Ad Tracker shows September 2019 reaching an index of 264, the highest ever for the month, and trailing only November, which is historically the strongest month of the year for ad demand due to incremental holiday activity.