Standard Media Index expands to Canada

CEO James Fennessy says the company, which provides ad spend data across various media, helps make agencies and media owners more competitive.

Agencies, brands and publishers in Canada have a new resource to look to for data and insights about ad spending data.

Standard Media Index has officially launched a Canadian outpost and website. SMI is an 11-year-old company launched out of Australia, with Canada being its fifth market. CEO James Fennessy describes it as a consortium model among all of the market’s agencies.