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CEO James Fennessy says the company, which provides ad spend data across various media, helps make agencies and media owners more competitive.
Agencies, brands and publishers in Canada have a new resource to look to for data and insights about ad spending data.
Standard Media Index has officially launched a Canadian outpost and website. SMI is an 11-year-old company launched out of Australia, with Canada being its fifth market. CEO James Fennessy describes it as a consortium model among all of the market’s agencies.