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The Really Brief — Week of September 8

Author: Chris Powell
Publication: The Message

Clover Leaf Seafoods has selected Toronto’s Giants & Gentlemen as its agency of record following a formal review that launched in February. G&G was one of five agencies shortlisted for the assignment before the pitch was temporarily suspended in March because of the pandemic. It resumed as a virtual pitch in June.

“The pitch process was most certainly unique and adaptive. In an ideal world, we would have loved to meet everyone in person, but was thoroughly impressed with how G&G came together to show us who they are, what they stand for, and what they could deliver for us, virtually,” said Clover Leaf’s vice-president of marketing, Paul Gallagher.

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