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Transparency coming to the costs of advertising in Canada
Author: Greg O’Brien
SMI launches in Canada today By Greg O’BrienMOST PEOPLE BUYING or selling advertising will likely tell you a rate card is merely the beginning of a conversation – and what clients actually pay is sometimes far different than the published price.What ad buyers, and to a lesser extent, broadcasters, publishers and others, have long craved is a reliable way to figure out what ads truly cost in the market and beginning this month, they’ll be able to know that with Standard Media Index coming to Canada.