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Agency Type Data

Splits ad spend detail into Multinational and Independent Agency Types to deliver the first insights into varying ad spend trends among these key Agency Types. Data also shown for all product categories, major media and media sectors.

Please head to the link below for the full list of AU and NZ Product Categories on which SMI reports ad spend, plus more detail on how the Category ad spend can be viewed.

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Standard Media Index is now a Guideline company

Learn more