Digital and Outdoor Client Count
Average Ad Spend Data: Understanding Key Pricing Levers
For the first time, subscribers can learn if a Category’s ad spend is changing due to changes in the number of clients in the category or the average amount being paid per campaign, or a combination of both.
So this data provides the first understanding of the levers affecting pricing in both the Digital and Outdoor media.
This data is also used by media to help clients understand if they are under/over spending in each Digital or Outdoor sector relative to their immediate market, with that detail then able to be shared with their C suite to unlock more budgets where required. SMI’s Digital advertiser lists obviously also complement this product.
Please head to the link below for the full list of AU and NZ Product Categories on which SMI reports ad spend, plus more detail on how the Category ad spend can be viewed.