Clients use SMI data to determine media mix models, create competitive benchmarks, and gain visibility into pricing level data. The data also allow them to understand marketplace trends on a product category level, evaluate ROI of tentpoles and sporting events, and break out ad formats by media type to highlight the effectiveness of different kinds of placements.
Our data supports insights covering 34 countries around the world – and that number is growing.
Who do we work with
Decisions Are Being Made Using SMI Data at the Major Media Holding Groups and Leading Independents: