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Media's growing appetite for food content
October 29, 2019
Media companies looking to expand outside of advertising, and especially into commerce, are increasingly following the same path down the grocery aisle.
Why it matters:...
Premiere Week Ratings Tank As Younger Viewers Turn Their Backs on a New TV Season
October 2, 2019
October 2: AdAge - Premiere Week Ratings Tank As Younger Viewers Turn Their Backs on a New TV Season...
A year after a #MeToo scandal, ‘60 Minutes’ keeps its viewers and stature
September 27, 2019
September 27: LOS ANGLES TIMES - A year after a #MeToo scandal, ‘60 Minutes’ keeps its viewers and stature...
Performance TV Hikes Ad Prices Despite Audience Decline: SMI’s Fennessy
September 16, 2019
September 16: Beet.Tv- Performance TV Hikes Ad Prices Despite Audience Decline: SMI’s Fennessy
https://www.beet.tv/2019/09/smi-james-fennessy.html...
NFL and its TV partners are hoping to score more ratings increases
September 6, 2019
September 6: LOS ANGELES TIMES - NFL and its TV partners are hoping to score more ratings increases...
NFL TV Ad Pricing Sinks In 2018, Despite Slight Recovery In Viewing
September 5, 2019
September 5: NFL TV Ad Pricing Sinks In 2018, Despite Slight Recovery In Viewing...
Networks Dunked $656M During March Madness
June 28, 2019
June 18: Broadcasting & Cable – Networks Dunked $656M During March Madness...
U.S. Ad Market Expands 3.1% In May, Top Advertisers Pace The Pack
June 28, 2019
June 18: MediaPost – U.S. Ad Market Expands 3.1% In May, Top Advertisers Pace The Pack...
Network Upfront, Scatter Revenues Mostly Flat: Financial Services Is Growth Category
June 28, 2019
June 19: MediaPost - Network Upfront, Scatter Revenues Mostly Flat: Financial Services Is Growth Category...
SMI’s Upfront Outlook: Down On A Two-Year Basis
June 28, 2019
June 19: Radio+Television Business Report - SMI’s Upfront Outlook: Down On A Two-Year Basis...
The U.S. Ad Marketplace: Expanding Thanks To SMBs
June 28, 2019
June 19: Radio+Television Business Report - The U.S. Ad Marketplace: Expanding Thanks To SMBs...
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