Future Category Pacings
The market’s only guide to the future demand across key product categories, SMI collects all confirmed bookings from the media Agency payment systems for the future three months. By comparing future demand to historic trends and the final amounts spent in previous months, advertisers gain a strong indication into the future media investment plans of their competitive market. Further category detail on future demand is also available for the Outdoor, Magazines, Press and Cinema media.
Please head to the link below for the full list of AU and NZ Product Categories on which SMI reports ad spend, plus more detail on how the Category ad spend can be viewed.