Industry Category Data
SMI AU offers more granular category ad spend detail, with each product category split further into various industry categories. In Australia we have 41 Product Categories and 130 industry categories.
Ad spend for the industry categories can be viewed as follows:
- Category ad spend insights now available for all major media owners
- For all major media (TV, Radio, Outdoor, Digital, Newspapers, Magazines, Cinema)
- For all Digital sectors (Search, Social, Programmatic, Video Sites, Content Sites, Affiliates)
- For all Digital Ad Formats (Video, Display, Search, Audio, Native)
- For all Outdoor Ad Formats (Static, Digital)
Please head to the link below for the full list of AU and NZ Product Categories on which SMI reports ad spend, plus more detail on how the Category ad spend can be viewed.