Future of TV Advertising Forum

Author: Ben Tatta

In this session from the Future of TV Advertising Forum, Ben Tatta, President of Standard Media Index, looks at the business side behind the explosion of AVOD services. SMI reports the actual investment trends for ad-supported services, including the CPMs they are commanding. And quantifies the shift of ad dollars from linear to digital video, while comparing common currency CPMs across screens to demonstrate the differences in pricing strategies. And provides an understanding of where the US market is in terms of supply and demand for CTV/OTT/AVOD inventory and what will play out in the next few years.

Find our more about the event at the link below

The Future of TV Advertising Forum, US.

The thought-leadership event for advanced TV Advertising

30 June 2021

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