Media Mix Modeling: Why Marketer Type Makes a Huge Difference


What is the right media mix? It’s a question that marketers are constantly asking themselves and their agencies. It appears simple enough, but complexities arise early in the process. What’s the budget? What are the objectives? These are only a couple of questions that complicate these decisions.

Download the full press release in PDF format.

Please enter your details below to download your document
Hidden
Name*
By checking this box you agree to receive this report and related materials from SMI. Your information will not be sold or transferred to others beyond those responsible for delivering this report to you.*
This field is for validation purposes and should be left unchanged.

Latest Insights


Filters