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Ad Spend Recovery Confirmed Across Anglo Ad Markets
May 26, 2021
The global COVID pandemic has delivered the largest decline in ad spend yet seen in key advertising markets, with national ad spend in the Anglo Markets decreasing by 8% in 2020. However, our data also shows that while the decline in ad spend has been at a record level, the market recovery is well underway with these markets reporting combined growth of +5% in the final quarter.

Seeing Around Corners: A Media Leadership Series
April 7, 2021
Standard Media Index recently collaborated with media chronicle Beet.TV to present this series of interviews with industry leaders, exploring the growing value of ad market intelligence.

Ad Spend Intelligence for Key Anglo Markets 2020
February 8, 2021
The global COVID pandemic has delivered the largest decline in ad spend yet seen in key advertising markets, with national ad spend in the Anglo Markets decreasing by 8% in 2020. However, our data also shows that while the decline in ad spend has been at a record level, the market recovery is well underway with these markets reporting combined growth of +5% in the final quarter.

OTT Set For Significant Ad Revenue Growth Worldwide
December 10, 2020
I was asked this month to share some AVOD and OTT insights at the Global – Future of TV Forum. As you know, OTT consumption has been growing with new platforms and with more premium video content available. And consumer adoption, especially during the pandemic, grew considerably. As a result, advertisers are allocating more of their ad budget on this fast-growing medium.

Ad Spend Stabilizes in 4th Quarter of Broadcast Year 2019-2020
October 21, 2020
Performance during the July to September quarter is key for the media industry, with the transition from Summer into Fall; and in some markets, it represents the conclusion of a broadcast season and the start of a new one. This year’s third quarter was even more interesting, as the media industry across all Anglo markets attempted to recover from a disastrous second quarter as a result of the Covid-19 lockdown.

In Second Quarter 2020 the Ad Marketplace Bottomed Out in 5 Anglo Markets, Standard Media Index Ad Spend Data Finds
September 15, 2020
In second quarter 2020 the full impact of the COVID pandemic on the ad marketplace was felt globally. According to Standard Media Index (SMI), second quarter ad spend dropped by an average of -37.1% across five major Anglo markets, the United States, Canada, United Kingdom, Australia and New Zealand, year-over-year. SMI reports ad spend declines had continued and even accelerated throughout second quarter after the pandemic first hit in mid-March. There are, fortunately, indications of a partial recovery in the ad marketplace within third quarter.

SMI Tracks Covid Impact on Top Anglo Markets; Shows Average 28.2% decline in ad expenditure
July 21, 2020
Sophisticated media advertising markets are averaging a 28.2% decline in advertising expenditure in the first wave of the COVID-19 pandemic, according to expert data analysis by the world’s leading advertising intelligence company.